Yesterday, in celebration of the 10th anniversary of Tom Peters’ thought provoking article on personal branding published in Fast Company, leading personal branding strategists held a unique event lasting 12 hours A Brand You World - Global TeleSummit . These talks were aimed at three different audiences: career professionals, HR professionals and business leaders, and for the business owners and solopreneurs.
For career professionals they provided advise on how to apply personal branding strategies to support their career success. For HR professionals and business leaders they talked about how to discover, attract, develop and retain talent. For the business owners and solopreneurs they provided tips on how to apply personal branding strategies to grow their business.
Jason Alba, founder of Jibber Jobber talked about using personal branding to improve your job search. His advice about blogging frequently, connecting with other bloggers around your areas of interest, and using your blog to prove information to back up your claims is valuable for everyone. I also found the talk by Phil Gerbyshak, The Relationship Geek on creating a personal branding strategy both entertaining and informative.
With two phone lines over the 12 hours, they provided twenty four different talks. They plan to have links to podcast versions of the talks. I am looking forward to using the information and going back to catch some of the calls I missed.
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2 comments:
Mike, thanks for posting about this - I'm glad that you found some value out of my presentation, as well as Phil's presentation! I hope to see the podcasts soon!
Thanks for listening in to my session. Glad you found it informative and entertaining. That was my goal.
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